The Post

The Post is the largest heritage redevelopment project in Canada’s history, now home to the nation’s Amazon HQ. The building itself— sporting two brand-new towers—was formerly Vancouver’s Main Post Office (hence the name). Aside from Amazon, the space is home to a massive 26,000+ SF food hall, standalone F&B offerings, retail, fitness , and more. It’s located at the center of Downtown, Crosstown, Railtown, Gastown, and Yaletown; I worked to position The Post as a hub for shopping, all-day dining, pre- and post-event outings, arts and culture (including a historical neon sign exhibition) and even nightlife.

I researched the site’s history and created lots of fun, discoverable content for electronic mailers, leasing brochures, construction signage, and The Post’s website.

Date
2021–2023

Agency
Brand Bureau

Team
Christopher Leaming
Lynsay Erin Reynolds
Travis Schnupp
Jacob Schuster
Katie Spak
Melinda Welch