Forum

The Boston Bruins. The Boston Celtics. The TRACK at New Balance. The New Balance Global Flagship store. These high-achieving teams and global brands have a new neighbor in Forum: the city’s ambitious, next-gen R&D facility. We worked hard to create a brand, name, messaging, and collateral that would attract firms on the leading edge of what’s new and what’s next in medicine, biotech, and life science research.

The name immediately evokes community and activity—a buzzing site at the center of a buzzing neighborhood—while messaging drives a consistent message of confidence, performance, and future-facing aspiration for Boston’s world-class research scene.

Date
2021–2023

Agency
CO OP

Team
M Pichaporn Aroonrut
Simon Hunter
Paul Newman
Cressida Payavis